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RFD TV Response To Horse Floating Letter

Posted by Geoff Tucker on Mon, Oct 05, 2009
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The opinions and views of this blog is for information and entertainment only and should not be used as a substitute for seeking advice from your veterinarian about your horse and your situation. Specific advice may only be given after a valid veterinary - client - patient relationship is made.

Geoff Tucker DVM, equine dentist

Today Butch Morgan, the Equine Programming Director at RFD TV called me to explain how shows are put on their TV station.  Basically, RFD TV is an outlet for shows already produced and "in the can."

In other words, if I have a show they feel would be an addition to the programming already offered, they would be happy to air it for $30,000 an hour.  Of course this is in addition to the cost of shooting the video.

I would like to thank Butch for taking the time to call me and explain how this works.  From what I know, every station is different.  For instance, I have a friend with Animal Planet (a network of The Discovery Channel).  They have their own production unit that I would pitch my idea to and if they liked it, they would film it.

Here is the bottom line as Butch said it to me.  "Money talks."  

These stations are businesses and, like all of us, are in business to make money.  Is there money in a program about veterinary medicine and specifically equine dentistry returning to horsemanship and common sense?  Who would pay for this message?  In other words, what sponsor will come forward to put up a lot of money for someone promoting a message like this?

Drug companies, vitamin compounders, tack supply stores, grain companies?  Maybe a jeans company, a truck company, or Apple Computers (I have bought enough of them) would step up to the plate.  Maybe I will self produce with my Flip video camera and iMovie.

What do you all think??  Anyone interested in producing a program about veterinary medicine returning to horsemanship and common sense?  A story of old fashioned mixed with well documented and valid science.

I'm game!  So give me your ideas.

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Blog 090805 by Geoff Tucker, DVM is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.Creative Commons License
Blog by Geoff Tucker, DVM is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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Comments

Hey Dr. Tucker- 
 
Well traditionally you could get sponsorship from the tool makers or products that you would use in your trade. Since your tools are your immense knowledge base and experience, you, as you stated above, will need to be non-traditional in your sponsorships - since you are promoting horsemanship, why not seek out others in that area? Perhaps Parelli (since they have the $), or other horsemanship outfits? I was just thinking them because they already have the show of RFD as well. I can think of other programs that contain even better horsemanship ideas than Parelli (sorry if I offend), however, the problem with the other programs is that they put their time into their information rather than their marketing so they would lack the $ to support you. Parelli's are marketing gurus so they would have the $ and marketing..... just an idea! I think it would be just fantastic to have your ideas on dentistry and horsemanship out to the public...
Posted @ Monday, October 05, 2009 8:11 PM by D E Sasko
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