RFD TV Response To Horse Floating Letter
Posted by Geoff Tucker on Mon, Oct 05, 2009
Today Butch Morgan, the Equine Programming Director at RFD TV called me to explain how shows are put on their TV station. Basically, RFD TV is an outlet for shows already produced and "in the can."
In other words, if I have a show they feel would be an addition to the programming already offered, they would be happy to air it for $30,000 an hour. Of course this is in addition to the cost of shooting the video.
I would like to thank Butch for taking the time to call me and explain how this works. From what I know, every station is different. For instance, I have a friend with Animal Planet (a network of The Discovery Channel). They have their own production unit that I would pitch my idea to and if they liked it, they would film it.
Here is the bottom line as Butch said it to me. "Money talks."
These stations are businesses and, like all of us, are in business to make money. Is there money in a program about veterinary medicine and specifically equine dentistry returning to horsemanship and common sense? Who would pay for this message? In other words, what sponsor will come forward to put up a lot of money for someone promoting a message like this?
Drug companies, vitamin compounders, tack supply stores, grain companies? Maybe a jeans company, a truck company, or Apple Computers (I have bought enough of them) would step up to the plate. Maybe I will self produce with my Flip video camera and iMovie.
What do you all think?? Anyone interested in producing a program about veterinary medicine returning to horsemanship and common sense? A story of old fashioned mixed with well documented and valid science.
I'm game! So give me your ideas.
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